From complexity to commercial success
Insight Bridge Marketing LLC helps medical device companies navigate the critical early phases of product and commercialization planning — turning complex portfolio and go-to-market decisions into clear strategies that drive business success
Portfolio Strategy
Where to invest:
Market opportunity sizing
Unmet needs identification
Competitive landscape
Make vs. buy decision support
Long-term strategic planning
Product Planning
What is the product:
Market research and voice of customer
User needs alignment
Market requirements definition
Feature prioritization
Business case development
How to get to market:
Go-to-market plans
Product positioning
Segmentation strategy
KOL and advisory board strategy
Training and education plans
Commercial Readiness
Strategic support to move your technology forward
Founder
Founded by Karen Hodgson, a 20+ year veteran of the medical device industry, including leadership roles at Medtronic and SPR Therapeutics, Insight Bridge Marketing is dedicated to supporting new technologies in need of upstream marketing and strategic planning support. I bring an objective, market-driven perspective that helps clients move forward with clarity and conviction.
Experience across therapy areas: Cardiac Rhythm Management / Structural Heart / Pain Management / Infection Control / Plastic Surgery / Interventional Cardiology / Surgical Spine / General Surgery
Experience supporting large and small companies: Medtronic / SPR Therapeutics / St. Jude Medical / Synovis Surgical / Baxter Biosurgery / Zimmer Spine
How can I help you?
Whether you have a specific project in mind, a general business concern, or would simply like to learn more about how Insight Bridge can help you meet your business objectives, let's connect!
